Since clients get no sensible value from case study answer money case study solution industry spends on packaging, case study answer Body Shop uses simple refillable plastic bottles. The Body Shop spends little on advertisements, again because its clients get no purposeful value from it. In short, case study solution Body Shop hardly seems like a cosmetics company at all. The companys approachand its emphasis on herbal ingredients and healthy livingwas so refreshingly simple that it won patrons over through commonsense and created new market space in an industry acquainted with competing on a tried and true formulation. See case study solution graph Is case study answer Body Shop a Cosmetics Company? By reconsidering case study solution classic basis of appeal of its industry, case study answer Body Shop created a cost curve so divergent that it hardly looks like a cosmetics agency at all. In appealing to feature in preference to emotion, case study solution Body Shop decreased price, glamour, and packaging costs while creating a new emphasis on natural ingredients and fit living.